10 best email deliverability tools for reaching the inbox in 2024

Email marketers dream of campaigns with high open rates and lots of engagement. But spam filters, inbox tabs and low-quality email addresses mean the reality is often more of a nightmare. To overcome these challenges, you need an email deliverability tool.

This article will introduce 10 deliverability tools to increase the chances of your messages landing in recipients’ inboxes. They'll help you say goodbye to sending issues and hello to your email marketing dreams coming true.

Why do you need an email deliverability tool?

Email deliverability tools maximize the ROI of your email marketing by helping your emails land in the recipient’s inbox. This is important because an eye-watering 19% of emails go missing or end up in spam. Stopping this from happening will see your bounce rate decrease, open and click rates improve, and spam complaints reduce. 

These tools are useful for anyone who does email marketing, whether you have a problem with deliverability or not, as prevention is the best cure for keeping your campaigns in the inbox. But they are also used by people with deliverability problems to get their accounts back in Internet Service Provider's (ISP) good books. 

What to look for in email deliverability tool

Email deliverability software has plenty of features to help your messages reach your subscribers. The exact functionality on offer varies between tools, but here are some of the main points to look for. 

Email verification

Email verification scans your email list to check for contacts that you shouldn’t send to. Common problems include non-existent addresses, typos, spam traps, and full inboxes. 

Bulk verification lets you check all the email addresses on your list at once, while contact form integration stops people and bots from joining your list with bad addresses in real-time. 

Content testing

Content testing features analyze your emails before you send them and provide content recommendations that increase the chances of your messages being delivered. These tools highlight spam-like words, unusual formatting, email headers, broken links, and the reputation of your sending domain. 

Inbox placement

Inbox placement features predict whether your email campaigns will land in the inbox of major email platforms like Gmail, Outlook, and Yahoo. They may also highlight whether the message will land in the primary inbox, promotions, or social tab.

Blocklist monitoring

Blocklist monitoring features tell you if your domain appears on an email blocklist—lists of low-quality IP addresses or domains that mailbox providers use to filter out spam emails. They also provide steps to help you get off the list.  

DMARC reports

DMARC monitoring tools protect against unauthorized account usage by tracking your domain in real-time. They alert you if any suspicious activity occurs. 

Extras

Some of the platforms on our list have extra features that can help with your deliverability in other ways. For example, email sending, interaction reporting, and list health insights. 

10 best email deliverability tools comparison table

Here is a comparison table showing which of the above features the tools on our list provide access to.

10 best email deliverability tools

Here is an in-depth look at each of the tools. We cover the main use cases, features, pros, cons and pricing to help you make the correct decision for your needs. 

MailerCheck - A complete deliverability toolkit

MailerCheck is the best email deliverability tool for email marketers looking for a complete deliverability service that will save time and maximize results. It has everything you need to improve campaign performance with features like list verification, inbox placement, content testing, and close ESP integration. 

You also get plenty of extras, such as API access for real-time verification, DMARC reporting, and blocklist monitoring. If you want a single platform for all your deliverability needs, then MailerCheck is the one for you. Meanwhile, flexible pricing means there’s a plan for anyone, from smaller businesses looking to verify their lists to advanced email marketers.

Features

• Bulk email verification

• Real-time API verification

• Easy-to-understand reports 

• Native integration with ESPs and automation platforms

• Email sending and content insights

• Inbox placement

• DMARC reporting

• Blocklist monitoring

Pros

• Complete toolkit: You get everything you need to maximize deliverability, so you won’t need another tool

• Close platform integration: MailerCheck integrates closely with your email marketing tool to make email creation and deliverability optimization as streamlined as possible 

• Pay-as-you-go pricing: Credit-based pricing means plans are suitable for all email list sizes and sending frequencies

Cons

• Some features require a subscription: DMARC reporting and blocklist monitoring require a separate subscription. Although you can try both features on the always-free plan 

Litmus - Create and test emails in a single platform

Litmus combines email deliverability features with a visual email builder so you can create and test your emails from within the same platform. The tool syncs with your ESP to send the email.

Features

• Visual email builder

• Template creation

• Deliverability checklist

• Spam filter testing that checks blocklists

• ESP integration

Pros

• Collaboration: Multiple team members can work on emails together from within the platform

• Easy to use: See potential issues in the same platform that you use to build your email

Cons

• No email verification: You’ll need another tool if you want to access email verification features 

• Cost: Pricing starts at $99 or $199 to access ESP integration and pre-send spam testing 

GlockApps - Automated inbox placement

GlockApps offers inbox placement, uptime monitoring, and DMARC analysis features. It stands out thanks to its automated email placement feature, which continually tests your transactional campaigns to ensure they hit your recipients’ inboxes.

Features

• Email deliverability test

• Monitor over 50 blocklists

• DMARC analysis

• Automated tests

• Uptime monitor

Pros

• Pay for what you need: You can choose to buy inbox insights, DMARC analytics, uptime monitoring, or a bundle with all 3

• Actionable tips: The reports include clear instructions for how to improve deliverability 

Cons

• No email verification: You’ll need to use another tool to access list cleaning features, which is an important part of maintaining good email deliverability

SpamCheck - Basic free email content checker

SpamCheck is a super basic email deliverability solution that analyzes your email content and gives it a spam score. This helps you see whether there are any issues with your email content. The major benefit is that it’s a completely free tool, but the downside is its limited use case and lack of actionable insight about how to improve the score. 

Features

• Email content checker

Pros

• Pricing: It’s free to use, and you can check as many emails as you like

• Fast: The check works almost instantly and you can use it without signing up for an account

Cons

• Very limited use case: People serious about improving their email deliverability should choose another tool

• Not very actionable: It’s hard to know what to do with the information as the tool doesn’t provide steps to improve

Mailtrap - Transactional email deliverability and sending

MailTrap lets you create, test, and monitor transactional email campaigns from within the same platform. It works well for this specific use case, but it’s not suitable for email marketing and you’ll need technical skills to set it up. 

Features

• Email sandbox to test campaigns

• Built-in transactional email sending

• Continual deliverability tracking

• 60-day email log history

Pros

• Unique feature combination: Not many platforms combine email sending with email deliverability testing tools

• Reporting: Monitor performance over time with deliverability reporting

Cons

• Steep learning curve: You’ll need a developer familiar with email APIs to set up the account

• Missing features: The tool doesn't have deliverability features like email verification, blocklist checking, or DMARC monitoring

Validity Everest - Unique extra features

Validity Everest is a deliverability tool that stands out due to view time optimization, which delivers your emails to inboxes as soon as customers are active. There is also a competitive intelligence feature, which provides insight into your competitors’ sending practices. 

Features

• Inbox placement insights

• Sender reputation monitoring

• List validation

• Competitor intelligence

• View time optimization

• Engagement analytics

• Subject line testing

• Integrations

Pros

• Unique features: Everest has functionality that other platforms on our list don’t

• Expert help: The tool offers access to deliverability consultants who can help improve your email sending  

Cons: 

• View time optimization has limited use: The feature only works for AOL and Yahoo inboxes   

• Pricing: Basic paid plans are affordable but miss out on the key features. Advanced plans start at $525 per month

NeverBounce - Email list cleaning and verification

NeverBounce is an email verification and cleaning service that keeps your list clean in 3 ways: It verifies your list in bulk, connects to your forms to verify addresses as you collect them, and integrates with your ESP to automatically clean addresses as they are added to your list. 

Features

• Bulk email cleaning

• Email verification on forms

• Automated email cleaning

• Integrations with popular ESPs

Pros

• Keeps your list clean: It’s an easy way to clean your list and then keep it that way 

• Automated list cleaning: This ensures that only safe email addresses make it onto your subscriber list

Cons

• Limited features: It’s missing other deliverability features like inbox insights and blocklist monitoring

• No free plan: The tool will analyze your list for free, but not show the results. This makes it hard to test the tool before buying 

Mail Tester - Deliverability with email finder for cold outreach

Mail Tester stands out thanks to the email search feature which helps you find email addresses by validating possible combinations of first name, last name, and company until it finds a match. Use this email deliverability software for outreach campaigns when you need to contact a specific person.

Features

• Bulk email list cleaning

• Real-time email verification

• Email search

• Inbox placement testing

• Inbox content check

• Integrations with major ESPs

• Team account

• Blocklist monitoring

Pros

• Flexible pricing: Choose from pay-as-you-go or subscription models

• Unique feature: No other tools on our list offer email search 

Cons

• Actionability: There’s a lack of actionable information about what to do to solve the errors the tool highlights

Folderly - Deliverability for cold outreach campaigns

Folderly stands out thanks to features to help improve cold outreach deliverability rates. This includes an email template checker that analyzes your outbound sales templates and highlights potential problems. 

Features

• Email deliverability testing

• Domain reputation monitoring

• Content analysis

• Template checker

• Integrations

Pros

• Features for cold outreach: Useful if you use email as part of an outbound sales process 

• Easy monitoring: Sender score makes monitoring your reputation based on IP information and blocklists easy 

Cons

• Price: The minimum price for the cold email plan is $200 per month. You must contact the company to discover pricing for the email marketing plan 

InboxAlly - Improve your sender reputation with inbox engagement

InboxAlly is a tool that improves your email delivery rate by sending warm-up emails to real email addresses and then engaging with these messages in the inbox. This tells inbox providers that the message isn’t spam, which can increase deliverability on your following campaigns.

Features

• Email interaction

• Campaign reporting

Pros

• Improve a bad sender reputation: The tool could be effective if you have a poor sender reputation and struggle to keep emails out of the spam folder 

• Specialist feature: None of the other tools on our list offer inbox engagement 

Cons

• Pricing: The $149 per month starting price is expensive unless you send a lot of emails. You only get customer support with the $645 per month plus plan

• Specialist feature: Being a specialist tool is also a con. You’ll still need to pay for another email deliverability platform with features like list cleaning and deliverability testing

Time to choose 🤔

Now you know the best options available, you just need to choose the best one for you. For a complete suite of deliverability tools, choose a platform like MailerCheck or Validity Everest. If you only need a specific feature, such as email verification, choose a tool that offers this service. 

Remember that most platforms let you test out the features before committing, so you could always sign up for a few different platforms to see which is the best for you! 

Have you used any of the tools on our list? Let us know your thoughts in the comments!